Social media has changed the way businesses approach marketing. With over 2.85 billion monthly active users on Facebook, it’s no wonder why businesses take advantage of the platform to connect with their audience. However, with so many businesses vying for attention on the platform, it can be difficult for one to cut through the noise and grab the audience’s attention.
One effective way to boost engagement and drive sales is through messenger advertising. In this article, we’ll explore how businesses can revitalize their marketing strategy with messenger advertising and why it’s worth investing in.
What is Messenger Advertising?
Messenger Advertising refers to the use of messaging apps for marketing purposes. Facebook Messenger, for instance, is a messaging app that’s free to use and is available on smartphones and tablets, making it an ideal platform for businesses to reach their target audience.
Many businesses use messenger advertising to communicate with their customers as it is more personal than reaching out through a public post. In messenger advertising, businesses can engage in one-on-one conversations with their audience, which can make a huge difference in building customer loyalty and trust.
According to Facebook, businesses that use messaging for customer communications saw a 20% increase in customer satisfaction, as compared to other communication channels. By using messenger advertising, businesses can provide customers with a more personalized and engaging experience, resulting in improved customer satisfaction and increased sales.
Benefits of Messenger Advertising
Now that we have a better understanding of what messenger advertising is let’s explore some key benefits of using messenger advertising as part of your marketing strategy.
More Personalized Interactions
Messenger advertising can provide businesses with an excellent opportunity to have more personalized interactions with their audience. Since messaging is a more intimate way of communication than public posts, businesses have an easier time establishing and building relationships with customers through messenger advertising.
This one-on-one interaction can help businesses gain their customer’s trust and provide them with better customer service, which can ultimately lead to more sales.
Higher Open and Click-through Rates
Unlike posts and even email marketing, messenger advertising offers businesses with higher open and click-through rates. According to a recent study, messenger ads had an 88% open rate and a 56% click-through rate.
These high engagement rates are due to the fact that people are more likely to open and click on messages that they receive from their friends and family in a messaging app than on public posts. Therefore, if your business is looking for a way to increase engagement and drive sales, messenger advertising is an excellent option to consider.
Improved Customer Service
Messenger advertising can also help businesses improve their customer service. As we’ve mentioned earlier, messenger advertising provides businesses with the opportunity to have one-on-one interactions with their audience, which can lead to improved customer service.
Businesses can use messenger advertising to address customer inquiries, complaints, and even provide post-purchase support. By providing quick and personalized responses to customers, businesses can improve their customer service experience, resulting in more positive reviews, customer loyalty, and sales.
How to Get Started with Messenger Advertising
Now that we’ve established the benefits of using messenger advertising let’s explore how businesses can get started with messenger advertising.
Set Up Facebook Messenger
To get started with messenger advertising, businesses must first set up a Facebook Messenger account. This account will allow businesses to communicate with their audience through the messaging app.
Create Your Messenger ad
Once you’ve set up your Facebook Messenger account, the next step is to create your messenger ad. To create your messenger ad, you need to have a Facebook Ads Manager account. Here, you can select «Messenger» as the placement for your ad.
You can then choose the audience you want to target, the message you want to convey, and the type of ad format you want to use. Facebook offers a variety of ad formats for Messenger, including video, image, and carousel ads, among others.
Prepare Your Follow-Up Message
One of the essential components of messenger advertising is the follow-up message. This message is sent to customers who engage with your messenger ad. The follow-up message can contain additional information about your product or service, a link to your website, or a call-to-action, among other things.
When creating your follow-up message, make sure it’s personalized, engaging, and straightforward. The call-to-action should be clear and should encourage customers to take the next step.
Tips for Success with Messenger Advertising
Now that we’ve explored the steps businesses must take to get started with messenger advertising, let’s take a look at some tips for success.
Don’t Be Pushy
While messenger advertising can provide businesses with an excellent opportunity to engage with their audience, businesses mustn’t be too pushy when messaging their customers. Make sure that your message is personalized and engaging, but not aggressive.
Customers are more likely to respond positively to personalized messages that don’t come across as too salesy. Therefore, make sure to focus on building relationships and providing value, rather than closing a sale.
Offer Value
One of the best ways to gain customer loyalty and drive sales through messenger advertising is to offer value to your customers. Consider creating exclusive offers or discounts for your messenger subscribers. This will encourage customers to engage with your business and make a purchase.
Be Responsive
When using messenger advertising, it’s crucial to be responsive to your customers. Responding to messages promptly, even if it’s just to acknowledge that you’ve received their message, can go a long way in building customer trust and loyalty.
Make sure that you have someone available to answer customer inquiries and provide support through messenger advertising. This will also help boost your customer satisfaction rating.
The Bottom Line
Messenger advertising is an excellent way for businesses to boost engagement and drive sales by providing a personalized and intimate experience for customers. By taking advantage of messenger advertising, businesses can improve their customer service, increase click-through rates, and gain customer loyalty.
To get started with messenger advertising, you need to set up a Facebook Messenger account, create your messenger ad, and prepare your follow-up message. Remember to focus on building relationships, offering value, and being responsive to your customers to achieve success with messenger advertising.